Some leaders in the Library community are challenging libraries to identify the value our patrons place on our services. Most libraries can estimate what it costs, turnaround, and other library-centric perspectives. We don’t know the value our patrons place on our services. This information is critical to informing our stakeholders and partners. This applies to everyone from public libraries needing to apprise boards, community members and other local governments to academic libraries who need to inform others in the university community and legislators. In addition, this information could help inform service design. I will present some research on ways to consider doing this with the bulk of the time devoted to a facilitated discussion with the audience.